Strategic management in the media

from theory to practice
  • 248 Pages
  • 2.88 MB
  • 2170 Downloads
  • English
by
SAGE , London, Thousand Oaks, Calif
Mass media -- Management., Strategic plan
StatementLucy Küng.
Classifications
LC ClassificationsP96.M34 K86 2008
The Physical Object
Pagination248 p. :
ID Numbers
Open LibraryOL18732122M
ISBN 139781412903127, 9781412903134
LC Control Number2007938105

A truly comprehensive book on the current strategic challenges in the media business. Kung elaborates on strategic theory in relation to the most relevant strategic challenges in the industry. Each topic is covered with an extensive selection of cases to illustrate the challenges of today’s media by: Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media management context.

It is divided into two parts - part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry 5/5(3).

Strategic Management in the Media: Theory to Practice - Ebook written by Lucy Küng. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Strategic Management in the Media: Theory to Practice.5/5(1).

Strategic Management in the Media book. Read 3 reviews from the world's largest community for readers. Strategic Management in the Media Industry: Theory /5(3). Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media management context.

Details Strategic management in the media FB2

It is divided into two parts - part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the.

Strategic Management in the Media: Theory to Practice, Edition 2 - Ebook written by Lucy Küng. Read this book using Google Play Books app on your PC, android, iOS devices.

Download for offline reading, highlight, bookmark or take notes while you read Strategic Management in the Media: Theory to Practice, Edition /5(1). Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media management context.

It is divided into two parts - part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry. Strategic Management in the Media: Theory to Practice Second Edition Pdf is written by Lucy Küng that you can download for ng a business filled with hype and hope, Küng’s book stands out because of its focus on theories, drivers, and dynamics.

Its extent and learning are dazzling and brilliant –the ascendancy of this media. "In this second edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the first edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.

She has thoroughly updated an already rich assortment of case studies. In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.′Reviews: 3.

Strategic Management in the Media. 2nd Edition. Theory to Practice. Lucy Küng. eISBN eBook Features. Read Anywhere. Read your book anywhere, on any device, through RedShelf's cloud based eReader.

Digital Notes and Study Tools Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and. It is divided into two parts - part one provides an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic.

Buy Strategic Management in the Media: Theory to Practice 1 by Kung, Lucy (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible s: 2. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic Author: Lucy Keung.

This book is a very comprehensive summary of some of the main areas of strategic decision-making for media firms. They include context.

Gillian Doyle, University of Glasgow'In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Kng articulates the dimensions of media industries to account for an. A constant theme in strategic media management literature is the transformational impact that digital media technologies and deregulation have had on shaping media firms’ corporate strategies.

Strategic Management in the Media: Theory to Practice, Paperback by Küng, Lucy, ISBNISBNBrand New, Free shipping in the US A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Editorial Media Project Manager: Ashley Lulling Production Media Project Manager: Where those designations appear in this book, and the publisher was aware of a trademark claim, the Strategic Management in Nonprofit and Governmental Organizations   In this Second Edition of a book many found invaluable for research and teaching, including myself, Kung accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.'.

Strategic management is a broader term than strategy and is a process that includes top management’s analysis of the environment in which the organization operates prior to formulat - ing a strategy, as well as the plan for implementation and control of the strategy.

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Strategic Management is a core strategy textbook, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.

This eighth edition of Strategic Management builds on. This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one provides an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and.

This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library.

Description Strategic management in the media PDF

Library of Congress Cataloging-in-Publication Data White, Colin (Colin M.) Strategic management / Colin White. Includes bibliographical references and index. Balanced scorecard in strategic management. The balanced scorecard is a management system that turns strategic goals into a set of performance objectives that are measured, monitored and changed, if necessary, to ensure the strategic goals are met.

The balanced scorecard takes a four-pronged approach to an organization's performance. It incorporates traditional financial analysis, including. Strategic management is the process of strategic analysis of an organization, strategy-focused objective-setting, strategy formulation, strategy implementation, and strategic evaluation and control.

Strategic analysis is involved with analyzing the industry in which the organization is operating its business and analysis of both the external. Reviews ‘The potential of strategic management to improve public services and governance has been the holy grail of 21 st century public sector reform.

In this book, Paul Joyce one of our most experienced commentators and perceptive thinkers provides a lucid, accessible and erudite guide to the latest theory and practice. InHenry Mintzberg, an iconoclastic professor of management at McGill University, took the entire strategic planning establishment to task in his book, The Rise and Fall of Strategic Planning.

In effect, Mintzberg declared strategy did indeed have several meanings, all of which were useful. He indicated that. Strategic management textbooks focus on anything from strategic planning to strategic marketing.

Designed for MBA candidates, business majors, and aspiring entrepreneurs, this comprehensive collection of textbooks covers management principles, from organizational behavior and business strategy to operations and production management.

WELCOME to Strategic Media Books, LLC. Strategic Media Books is an independent U.S. publisher of original paperback and e-book editions that aims to bring its outstanding publishing program to the widest possible audience. Founded inStrategic Media Books publishes nonfiction that includes true crime, biography/memoir, business, history/current affairs, and lifestyle, as well as cutting.

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This book is a cloned version of Mastering Strategic Management by [Author removed at request of original publisher], published using Pressbooks by University of Minnesota Libraries Publishing edition, This edition adapted from a work originally produced in by a publisher who has requested that it not receive attribution.

Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process/5(11).